Insights & Innovation
Expert perspectives on AI, automation, and digital marketing for service-based businesses.
Why Won’t a Better Website Fix a Broken Lead-Response Process?
Read the article: Why Won’t a Better Website Fix a Broken Lead-Response Process?A new website will not save leads that die in an unanswered call or an ignored form. If your close rate hasn’t moved after a redesign, the problem probably isn’t the site. It’s what happens the moment someone tries to reach you. By Derrick L. Houston, Founder of DH Digital Consulting, LLC I’ve watched more…
What Calls Should Your Business Never Send to Voicemail?
Read the article: What Calls Should Your Business Never Send to Voicemail?A plumber is on his back under a kitchen sink when his phone buzzes in his pocket. He can’t answer it, hands are wet, a wrench is in the joint, and the call goes to voicemail. Two miles away, a real estate agent is walking a buyer through a listing when her phone lights up…
What Should Happen in the First Five Minutes After a Lead Calls Your Business?
Read the article: What Should Happen in the First Five Minutes After a Lead Calls Your Business?A practical follow-up system for service businesses that cannot afford to let good leads go cold. You are under a house or on a roof or in someone’s kitchen at 2 p.m. on a Tuesday. Your phone rings, you cannot answer, and it goes to voicemail. By 6 p.m., when you finally get a minute…
Why Voicemail Is Not a Lead-Response Strategy
Read the article: Why Voicemail Is Not a Lead-Response StrategyWhat actually happens when a prospect hits your voicemail, and what to do about it. You’re out on a job. Hands busy, phone in your pocket. It rings, you can’t get to it, and the call drops to voicemail. You tell yourself you’ll call back when you have a minute. That’s not a strategy. That’s…