Insights & Innovation
Expert perspectives on AI, automation, and digital marketing for service-based businesses.
What Should an Email Recovery Sequence Look Like After a Missed Call?
Read the article: What Should an Email Recovery Sequence Look Like After a Missed Call?A missed call doesn’t have to mean a lost lead. If you have the person’s email address, a short, well-timed sequence can bring them back into the conversation, even after the phone call itself didn’t happen. Here’s the three-message framework that actually works. By Derrick L. Houston, Founder of DH Digital Consulting, LLC Every business…
How Do Customer Personas Improve Every Marketing Decision You Make?
Read the article: How Do Customer Personas Improve Every Marketing Decision You Make?A customer persona isn’t a worksheet you fill out once and file away. Done right, it’s the thing that tells you what to say, where to say it, and to whom, every single time you sit down to write an email, a post, or a script for your AI receptionist. By Derrick L. Houston, Founder…